Invited to speak at the New Business Models Conference in Sofia (Bulgaria), from 27-28 June, LGI presented its latest research on the ever-evolving business models in the car sharing market. The business models research is part of LGI’s work for the project STARS (Shared mobility opporTunities And challenges foR European citieS), a Horizon 2020 project funded by the European Commission. The business models research is part of